Whether you are an ecommerce business or not, your website has a direct impact on your conversion rate. One of the best ways to increase conversions is to make your site easier for visitors to use. You can also make it easier for visitors to find the information they need.
You should use social proof to increase your conversions. One way to do this is to add testimonials to your site. Testimonials provide proof that your product or service is good. They also build trust. Testimonials are important because 92 per cent of consumers trust reviews more than personal recommendations.
Another great way to make your site easier for visitors to use is to improve your navigation. You can do this by adding a call to action (CTA) and by using a clickable icon to lead visitors to your product or service. You can also make it easier for visitors by making your contact information more visible.
The top of the funnel can be your website’s home page. This is the place where you can send visitors to your offers and company information. It is also a good place to create a sense of urgency. It is important to make your site easy to use, because too many choices can slow down decision-making.
Another good way to improve your conversions is to offer a bonus discount. These bonuses can include free shipping and percent off discounts. Make sure that your bonus offers do not require registration or that they do not cost anything to redeem. You can also add social proof to your site, such as links to Yelp or other directory pages.