What Is Metadata?
To put it simply, metadata tells users about the data itself, or data that describes other data. This can help people interpret data properly. There are three types of metadata: Business Metadata, Operational Metadata and Technical Metadata. An example of metadata would be analysing a reward card. Data would be how many reward cards females obtained within the country. Metadata would include ages, purchasing habits, time of purchases, what they purchases, how often they purchased, how much they spent, what stores they visited. Having this data readily available for investors and marketers will save time and costs.
What Are Metadata Management Tools?
Metadata management tools have been created to help organise the thousands and millions of data and metadata accumulated over time within a business. These tools are also key to interpreting the data correctly in order to maximise results. Metadata Management Tool strategies include collection, storage, processing and cleaning. The Cloud is a great metadata management tool, where it stores a mass amount of data outwith your hard drive. Some Meta Data Management tools include: Informatica, OvalEdge, Alation, Amazon Web Services, Collibra & SAP HANA/ VORA.
Characteristics of Metadata Management Tools
The best metadata management tools have four main characteristics and essential qualities: Non-Specificity, Incorporated Perspective, Predictive and Chronicled & Timed. Creating or purchasing a metadata management tool that have these four properties will ensure your metadata
Efficiency
Having a reliable, advanced, easily accessible and readable metadata management tool will allow your business to run extremely efficiently in the future. Marketing departments can use these tools to create innovative campaigns and essentially grow sales and profits for the business. Software developers can use the metadata management tools to improve online digital platforms such as website and apps that are essential in modern day trading. They can also save time and costs.
As a business grows and grows, they accumulate metadata year on year. Therefore it is essential for any business to hold all this data within tool, such as The Cloud in order to manage it properly. If a company is able to manage their data correctly, it will essentially make them more trustworthy and reliable. If, for example, you were in a client meeting and they requested metadata from your company and you spent a long time filing through your computer looking for the data for it to be conflicting and wasteful – this doesn’t come across as professional.
